HTW Chur

Hochschule für Technik und Wirtschaft

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Competencies

Tangible perspectives based on solid expertise

 

  • Product/Service Innovation and Management
  • Customer Care
  • Trend Research, Marketing & Strategies

with focus on

  • Sustainability
  • Mountain Management
  • Industrial, regional and governmental structures in tourism and related industries

Product/Service Innovation and Management

The ITF supports providers in the tourism and leisure industry to adapt and develop their products according to the demands and requirements of the market. This is ensured through:

    • Conceptualising sensory experiences
    • Restructuring of products and developing individual destinations
    • Future-oriented supply development
    • Feasibility Studies
    • Tourism Strategies

    Customer Care

    Only through careful analysis and monitoring of customer behavior and satisfaction can tourism and leisure companies achieve competitive advantage and distinguish themselves from other competitors. The ITF supports the industry through:

    • Satisfaction monitoring
    • Guest surveys
    • Quality analyses
    • Staff training
    • Concepts for well-being management

    Trend Research, Marketing & Strategies

    The ever shorter life cycle of products and services in tourism necessitates the early recognition of future developments, and the need to react to them quickly and appropriately - ideally, before the competition does.

    This can be achieved through:

    • Image analysis
    • Competitive analysis
    • Destination evaluation and catchment area analysis
    • Dynamic cost effectiveness calculations and studies into valued added
    • Development of strategies and mission statements

    Director of ITF (from February 1, 2012)

    Hartmann Marco Hartmann Marco
    Director
    Phone: +41 (0)81 286 39 21
    > E-mail
    > More about the Person

     

    Links Education Programs Tourism

    > BSc in Tourism

    > MSc BA Tourism

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